Andy has worked with James Wilk and the Interchange team for over a decade, designing minimalist interventions for clients in both the US and Europe. Independently he is a consultant, author and speaker focused on improved collaboration between commercial and technical teams (“Suits & Geeks”) ...

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Alan Engelstad is the co-founder of Interchange Associates, its first president and a senior practitioner of the methodology. He advises C-suite executives on how to get the major changes they want through executive actions leveraging available means. The changes achieved capture latent value that would otherwise be out of reach.

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During his more than thirty-year association with Interchange, Mr. Franzetta has been involved in the co-design of several hundred minimalist interventions, first as a client and later as an Analyst for the firm. Dave started his journey with Interchange as a client in 1993, while in a senior executive capacity at Prudential Financial, Inc. When he retired in 2004 Dave joined Interchange as an Analyst, and since 2009 has been President of the firm.

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Ms Nasar has been a student of Minimalist Intervention™ since her days studying at Oxford with Dr James Wilk, and a practitioner with the Interchange Associates team since 2019. At Pryor and Cashman, Ally’s litigation practice focuses on representing commercial and business clients in complex disputes in state and federal courts and private mediation.

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Philosopher and scientist Dr. James Wilk holds degrees from Oxford spanning a range of academic fields including not only philosophy, but also neuroscience, physiology, self-organizing complex systems, psychology, sociology, and social policy and intervention, as well as a degree in cybernetics from the former Institute of Cybernetics at Brunel University – the world’s leading centre for cybernetics at the time.

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Ms. Goss is a longtime advocate of Interchange Associates, Inc. Since 1992 Ms. Goss has served on numerous corporate boards. She is on the board of American Water -NYSE:AWK; a Trustee of the Neuberger Berman Mutual Funds, where she is Chair of the Governance and Nominating Committees and Vice Chair of the Audit Committee; and she is on the board of EA Engineering, an environmental consulting firm.

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Advisor to Interchange Associates and CEO of The Jeffrey Development Group, Jeff McElnea is a seasoned leader with over 45 years of experience in marketing communications. Recognized as a "Lifetime Achiever" by Brandweek, Jeff has also been honored with induction into the Promotion Marketing Hall of Fame by MAA Worldwide.

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Dr. Joanna Seddon is a long-time friend and supporter of Interchange and a recent addition to Interchange’s Board of Advisors. Joanna specializes in helping clients maximize the financial potential of their brand and marketing strategies. She is recognized as a global expert on brand positioning, brand architecture, brand valuation, branding in M&A, brand and marketing investment, brand measurement and ROI and growth strategies.

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