Embracing the Whole of You
Your Kajabi site works great, and will, until you outgrow it. And, you will outgrow it ! It's easy to edit and you have unlimited landing pages.
To get people to go where you want them to go, they'll need to understand the path there. Currently, we aren't leading them to it.
We're changing that.
Your graphics are strong and your brand is on point with calming colors and imagery.
We need only clarify—
WHO YOU SERVE, to prepare
WHAT YOU SERVE and
WHERE YOU SERVE it. So it's crystal clear. To everyone. Branding starts from inside. All services are you.
I'll massage the HipandHappy.guru site so that each brand has its own target, its own look and feel while embracing the whole of you, Shontae Cone—name-brand. There's cross-over, which is great, but there's a seriousness for some and an assertiveness to others.
I'd like to meet today, make visual suggestions by Tuesday and install those Tuesday and Wednesday. But, don't wait to start broadcasting your journey. The new chapter. The gritty beginning — building in public.
May I record our chat today?
First up ? I ask questions. Today.
Then, mock up changes to navigation / layout.
You approve or we go another round of edits.
I publish.
THEN ? We build TRAFFIC. This requires only that we post DAILY at least. Double down on content that has historically worked best.
We can launch before all courses and all communities are done ... it's the journey people want to be in on ...
TO GET THERE- Focus on three projects at a time.
- Post (or have us do it) daily. At least.
- Repurpose existing content.
- Batch content generation.
- SELL ACCESS at various levels TO YOU. PEOPLE WANT YOU.
Your Kajabi site works great, and will, until you outgrow it. And, you will outgrow it ! It's easy to edit and you have unlimited landing pages.
To get people to go where you want them to go, they'll need to understand the path there. Currently, we aren't leading them to it.
We're changing that.
Your graphics are strong and your brand is on point with calming colors and imagery.
We need only clarify—
WHO YOU SERVE, to prepare
WHAT YOU SERVE and
WHERE YOU SERVE it. So it's crystal clear. To everyone. Branding starts from inside. All services are you.
I'll massage the HipandHappy.guru site so that each brand has its own target, its own look and feel while embracing the whole of you, Shontae Cone—name-brand. There's cross-over, which is great, but there's a seriousness for some and an assertiveness to others.
I'd like to meet today, make visual suggestions by Tuesday and install those Tuesday and Wednesday. But, don't wait to start broadcasting your journey. The new chapter. The gritty beginning — building in public.
May I record our chat today?
First up ? I ask questions. Today.
Then, mock up changes to navigation / layout.
You approve or we go another round of edits.
I publish.
THEN ? We build TRAFFIC. This requires only that we post DAILY at least. Double down on content that has historically worked best.
We can launch before all courses and all communities are done ... it's the journey people want to be in on ...
TO GET THERE
- Focus on three projects at a time.
- Post (or have us do it) daily. At least.
- Repurpose existing content.
- Batch content generation.
- SELL ACCESS at various levels TO YOU. PEOPLE WANT YOU.
I've spent a lot of time digesting what's already been built-out. You've done a TON of work. It won't take much to get you on track. Content. Regularly scheduled content.
CHALLENGES
You're losing momentum—there are dozens of pretty pieces ... but they don't fit together yet.
You have 12 products/services plus a podcast. Managing building and promoting (that's what a website does, among other things) ALL of these at once is a sure way to fail. Find a way to package them ...
Simplify and clarify by combining some of your products and services either as packages or as incentives to buy. You get a COURSE with your group subscription. Kajabi already puts each course and community together.
You can hide products and services until you're ready to present them. It will be less confusing to visitors and to us.
WHO DO YOU SERVE ?
a. clarify the WHO exactly do you serve for each product / service. b. study the path each takes to get to the content, community or offer and 3. clear a way for them to reach it. I'm working on the user interface now.
The BIG IDEA
Start
Build in public. You're beautiful. You're smart. You'll repurpose existing content into new content. And, you know how.
Podcast
Great idea. It's a lot of work to do right so ... let's get you on other pods as a guest. Until we're ready to launch yours.
Outreach to others your size and bigger ... smaller too, if you like 'em. Outreach to brands. They're looking for you. Outreach to journalists. They're also looking for you.
Consider influencer agencies. So brands can find you and you can find them.
Nearly free to implement.
YouTube use it, it's FREE
Use it for all your products and services, to enhance brand recall and to have fun while monetizing your popularity. It's the second largest search engine in the world and it's free to play there. FREE. Plus, you'll earn ad revenue, and sponsorship revenue. You'll be offered partnerships, and you can make significant affiliate income ...with just a little targeted traffic.
SHOW IDEA
With their permission, showcase a client and their journey, regularly. (Either the same client and their progress or a different client.)
Similar to Ramit Sethi's Netflix show—
OUTSIDE THE BOX IDEA
A campaign around that which most of us are seeking, love, would get attention. Or, around being vulnerable ... or around just life stuff ...
Everywhere we go, we're pushed. Our economic situation. Our social skills. Parents or siblings. Teachers and coaches ... humans feel the pain everyday and are looking for answers to eliminate their pain ... help them find the answers, within themselves. Like you have.
Consider giving people exactly what they seek. Love. Acceptance. Approval. Customers get a RECORDED PHONE CALL, CUSTOM TEXT or PERSONALIZED EMAIL, depending upon participation level. At the lowest level, it could be Embrace You TIP of the DAY ...
Similar to MY BODY GURU where they charge $600 per month for a 1 minute call each week-day.
CONTENT is YOU
People love you. Post every single day, somewhere. We can repurpose the content. Every. Single. Day. Even if you batch content and push it out later. This is critical to the success of increasing traffic and revenue.
SELL ACCESS to YOU
Through memberships, subscriptions, courses and groups, selling access to you and your knowledge is scalable.
Consider consolidating your offers or removing all but those ready for prime time. Let's nail how to price this / these—
Monthly or included in course price.
KEYWORD LIST
this will grow
Find your power
Ignite your soul
Searching for yourself
Observer
Last frontier
Depths unknown
Destruction and creation
Secrets to answers
Brave enough to discover
Wellness
Mental health
Imperfections
Flaws
Healing
Brokenness
Traumatic pasts
Mental illness
Strength
Beauty
Power
Deep soul work
Catalyst of change
Light bearer
Courageous
Live free
Queen Holocene
Shontae Cone
Shontae
Hip and Happy
The Soul Academy
Fierce Bitch Club
User
More love
Undefined exploration
Relief
Launch into space
Mysterious ocean depths
Four corners of the earth
Self-discovery
Mental well-being
Self-acceptance
Transformation
Inner strength
Overcoming doubts
Emotional healing
Personal growth
Empowerment
Authenticity
Embracing imperfections
Overcoming adversity
Self-realization
Courage
Freedom
Inner fire
Heart's desires
Wonder of the soul
Messy soul work
Embracing the imperfect
SHONTAE CONE OFFERS
Products and Services
-Course of the Soul $497coming soon
-Find Your Tribe
-Find Your Tribe
-1-on-1 Services Hip and Happy LLC
-Soul Reset
-A Year of Soul $555 normally $863
-The Soul Academy course started
-The Soul Collective (or is it The Soul Community) $39/mo community
-Fierce Bitch Academy course unfinished
-Fierce Bitch Club $29/mo community within The Soul Academy
-Queen Holocene Radio podcast to come
-Mini-Course: Wellness 101 course
-Magical Planner Starter Kit
-Self-care Basics
CONSIDER
Narrow your products and offers. Think courses, content and community. All scale.
Counseling
Counseling
-Hip and Happy
-1-on-1 Services
Nurturing
-The Soul Academy & Community course started
Empowering
-Fierce Bitch Academy & Community/Club course unfinished
-Queen Holocene Radio podcast to come
Physical Products
-Magical Planner Starter Kit
-Self-care Basics
Content
-A Year of Soul TURN INTO DAILY CONTENT until program is launch-ready
-A Year of Soul TURN INTO DAILY CONTENT until program is launch-ready
-Course of the Soul TURN INTO CONTENT until product is ready. It will gauge or test your idea.
-Find Your Tribe TURN INTO CONTENT until product is ready.
-Find Your Tribe TURN INTO CONTENT until product is ready.
-Soul Reset TURN INTO CONTENT until product is ready.
DONE
—List of KEYWORDS started. It will grow.
—SEO Title and Description are set up in Kajabi, even when you forget to add page SEO.
—Evaluate Kajabi and assess for growth.
—Evaluate Kajabi and assess for growth.
—Review pages for consistent brand dress and clarity of call to action.
—Audit website and products for evaluating what needs completing.
—Corrected social media links in footer, for all pages.
—Create plan to fix issues.
—Begun executing fixes.
—Begun designing HH's home page
—Begun listing and designing user paths
TO DO
Kajabi Site
—Improve digital experience
—Clarify / list user paths (UX)
—Clarify Call To Action for each user path
—Make names of courses / communities clear you have a LOT
—Clarify what change/s you seek to make
—Simplify out of 20 projects, choose 3, the remaining 17 are enemies of getting the top 3 to completion—simplify
—Build out curriculum / community
—Outline and plan launches
—Audit and improve presentation and structure of content
—Track and make improvements
—Store Clarify and label (courses, services, community), add swag / merchandise
—Physical products how are these currently fulfilled?
Social Media Review
—Brand lacks cohesion when moving from Hipandhappy.guru to Facebook or TikTok
TikTok
—Study what's been working.
—Figure out what you want, first.
—Rich life. What is that for you ?
—Rich life. What is that for you ?
—Content is the key to traffic. Constantly posting. We'll cover this when we talk.
COURSES · CONTENT · COMMUNITY
—User Paths (within each product, service, offer)
—Serving at your highest (leverage delegation)
—Serve also, your calling (focus on three projects at a time to give quality to each)