The anniversary of the great Kawasaki brand is a strong milestone around which to wrap a fresh message. One that communicates the win-win-win that exists between the brand, it's dealersandit's customers. A celebration of innovation. A celebration of Kawasaki.
The goal is to increase brand exposure, deepen relationships and grow business, using your existing dealer-base, and their customers.
Reach out and touch 'em.
Reaching dealers with valuable content, usable strategy and approachable marketing is the foundation to our Dealer Outreach.
Kawasaki is already harnessing the power of social media. It's lifestyle-driven message is the perfect backdrop to an even more personal experience. For both dealers and their customers.
Regular content, celebrating the brand, it's dealers and it's customers, brings the brand focus to eye-level. Story-driven photos, video and text highlighting successes, excitement and rewards that come from being part of the Kawasaki family.
While many dealers know the history of the Kawasaki brand, many of their customers don't. Having been around for over 140 years, the company has great stories to tell. Story is the secret to our Dealer Outreach.
The Kawasaki story is multi-faceted ... pioneering manufacturing processes, forming authentic engagement with customers, providing a community to share, learn and enjoy the Kawasaki life—Dealer Outreachisstory.
WHAT DOES THAT MEAN ?
Regular communication that adds value to dealers' lives. Real life situations. Real people. Their ups and their downs. How did other dealers deal with this ? How did we leverage Facebook ? What can we share that helps us communicate with our audience ?
An electronic newsletter ... call it a blog, or a marketing blast ... we want to SHARE, SORT, TAG and EXPOSE the collective Kawasaki story ... and we want your dealers and their customers to begin telling their stories, too.
The Story Platform will allow dealers and customers to SHOW n' TELL their Kawasaki toys. A simple but powerful place online, allowing your dealers and customers to create and publish their own content. Photos. Videos. Audio. They put it out there. It's shared. It's shared again ... it's a Kawasaki world.
Stories, advertising, features and press of all kinds will be published, republished, repurposed and recycled to get the best possible bang for the buck.
PAINT IT GREEN
Generating relevant content is key to marketing penetration. Making it accessible, showing dealers how to use it, how to generate it ... exposure is the reward. Lifestyle is everywhere ... it's the new testimonial. People want to see it, watch it, touch it. They want to know what goes on back-stage. Let's show them. Kawasaki-style.
CONTESTS . PROMOTIONS . CUSTOMER OUTREACH
Dealer Outreach takes many forms. Engagement is the goal.
Using photo contests, tips, promotions and dealer and customer stories, a community will emerge around the content, more content will be generated ... building brand loyalty.
Efforts will be measured ... track Facebook fans, Twitter followers, in-bound links, mentions, impressions, search engine rank ... we'll know where they came from, where they went. We'll know what time and for how long.
WHAT HAPPENS AS A RESULT ?
We'll give customers a place to tell their story.
We'll give dealers the same.
We'll watch the Kawasaki family grow exponentially through self-published and prompt-published content. Material others find valuable and engaging. Material othersbelieve.
We will teach dealers how to use social media. How to build trafficandsales.
How to leverage the Internet using easy search engine optimization tips.
We'll begin to see personalities emerge ... stories develop.
We will build brand exposure using the existing infrastructure ... by simply amplifying the activities that make Kawasaki great. It's people. And, the fun they are living.